Modelling jobs vary depending on the desired initial intention and niche that you are working in. From high end editorial fashion magazine shoots in Vogue and Elle, to posing for a catalogue shoot for Very or walking in a catwalk show for fashion designers such as Alexander McQueen the demand for fashion models is high, which requires confidence and self assurance. Take a look at the different types of modelling available in the industry. It will help to guide your decision as to which opportunity would be suitable for you.
Catwalk Show
Elite designers for prestigious high fashion houses present a runway show each season at either Paris, London, New York or Milan Fashion Week. A lot of money is invested into the extravaganza to ensure a powerful catwalk show. This requires runway models who are tall and slim with a unique look.
Travelling is a must for runway models, which means they could be in New York one day, Chicago the next followed by London just a few days later. The fashion industry is fast paced with fashion magazines such as Vogue and Elle based across the globe as are model agencies. Therefore, editorial fashion models usually live from their suitcase.
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This niche is extremely competitive with many high fashion models finding the challenge impossible or difficult to break. Fashion modelling is not an easy career choice but becoming the face of top brands and featuring in fashion magazines is worth the effort. Runway models past and present have worked extremely hard to build their career. Think Tyra Banks, Kendal Jenner and Naomi Campbell. It was no easy task!
Other fashion shows include events on a smaller scale such as local independent designers who organise a presentation to promote their creations or shopping malls who develop and deliver an interpretation of a fashion week. The competition is less fierce with a diverse outlook yet the amount of hopefuls is high making the chance of success low.
Fashion Shoots
Shoots for high end designers appear in elite publications or campaign imagery for a fashion house require editorial fashion models to capture the vision of the designer. Expectations are high to produce a creative shot that is unique and inspirational to spectators and industry professionals. Capturing the fashion designer’s or editor’s artistic vision is essential to success and can take a long time to perfect. Fashion editorials are not an easy gig, the pressure is on.
Again, typically tall, slim fashion models are hired for roles of this nature, which is slowly changing for a more diverse representation. The stereotype of editorial models is changing as is fashion modelling. The face of brands are no longer confined to a white, slim, tall brunette. Fashion magazines also reflect our diverse world with alternative models finding work in the fashion industry.
High street brands and independent labels require commercial models to capture the vision of the company each season via campaign imagery. A more accessible look is usually required. A print model is hired to promote their new designs in store and online.
Catalogue Shoots
Online and print catalogues include models wearing the brands latest designs captured from various angles. The aim is to showcase the item of clothing including a front, back and side view. Print models will pose in a simple way to avoid distracting from the promoted garment. A hand on the hip or a slight bend of the knee will suffice. Those cast for the catalogue shoot will have an even, accessible look to suit a variety of brands. Modelling agencies are always on the look our for print models with a commercial, natural vibe.
Commercial Modelling
Commercial models who have a talent for acting and are natural in front of the camera may be cast for a TV advertisement, music videos or campaign video. Moving effortlessly wearing the design to attract attention from female and male audiences is usually desired from the commercial models hired. Also, confidence is key and listening to the directions carefully is a must to ensure the itinerary runs smoothly. The commercial will be aired on TV for millions to see and therefore needs to be professional to provide a good first impression and reputation for the brand. Commercial modelling is the perfect way to get comfortable in front of a camera.
Fitting Model
Designers require fitting models to test out their garments whilst in the pattern cutting stages. The model will visit the studio to try on the toile (practice garment) so the creative can visually see how the design fits and adjust accordingly. The fitting model will be required to stand very still whilst the item is pinned, cut at and sewn into place. The chosen individual will visit the designer numerous times until the finished product is crafted to perfection. It is vital that the design fits perfectly so that the high fashion industry keeps its reputation for high quality, exclusive design. Fitting models are usually sig
